Callicarpa 'Profusion' - Beautyberry
A spectacular award-winning ornamental shrub that transforms gardens with its magnificent displays of metallic-purple berries and exceptional autumn interest, creating enchanting late season colour when most plants are fading, perfectly complemented by graceful arching branches and seasonal foliage changes that make it ideal for borders, specimen planting, winter gardens, and contemporary garden displays where stunning berry displays meet reliable performance and year-round structural beauty.
Headlines
- Plant Type: Hardy deciduous ornamental shrub
- Eventual Height: 300cm
- Eventual Spread: 250cm
- Flowering Period: July
- Berry Season: September to February
- Berry Colour: Vibrant metallic-purple
- Hardiness: Hardy in the UK down to temperatures of -20 to -15 degrees Celsius (RHS hardiness rating H6)
- Growth Habit: Upright with graceful arching branches
- Flower Type: Small lilac flowers in summer clusters
- Awards: RHS Award of Garden Merit
Overview
Callicarpa 'Profusion' exemplifies garden excellence for those seeking outstanding autumn and winter interest, producing spectacular displays of vibrant metallic-purple berries that create distinguished beauty throughout the late season months. This outstanding variety transforms garden spaces with its perfectly proportioned upright growth that showcases abundant clusters of jewel-like berries, where individual fruits feature beautiful violet-purple colour with metallic lustre in magnificent arrangements that create sophisticated visual presence along every arching branch. The unique berry display makes this callicarpa particularly impressive for autumn gardens and winter landscapes, representing modern garden sophistication and seasonal gardening excellence. The berries appear like beads on a string dotting every arching branch, creating sustained displays from autumn through late winter, providing essential visual interest when most plants offer little. The seasonal transformation enhances the spectacular visual impact, creating memorable garden experiences that complement both formal border displays and contemporary landscape designs with unmatched autumn elegance.
Key Features
The outstanding appeal of 'Profusion' lies in its striking display of vibrant purple coloured berries in compact clusters, sprinkled on every arching branch. Each berry cluster displays beautifully formed structure with metallic-purple, almost jewel-like berries that cling in dense clusters to bare branches between autumn and late winter. The violet-purple berries are 4mm in size and appear in compact clusters, creating displays of exceptional beauty and contemporary charm. The distinctive metallic-purple colour provides enchanting displays that maintain their sophisticated appeal throughout the winter season, creating spectacular visual richness that symbolises garden innovation and seasonal excellence. The berries ripen in September and are more prominent after the leaves drop from the shrub, remaining until late fall and early winter. The stunning berry display complements the seasonal visual appeal, creating memorable garden experiences that enhance both border applications and winter garden enjoyment with contemporary colour sophistication and lasting structural beauty.
Growth Characteristics
The medium-sized deciduous shrub displays upright habit, reaching up to 3m in height, making this variety particularly valuable for mixed borders, specimen plantings, and garden applications where reliable performance and spectacular seasonal coverage are essential. The leaves are 5-12cm in length, lanceolate, purplish when young, turning rosy-pink in autumn. The well-branched upright growth habit with graceful arching branches ensures reliable fruiting whilst creating substantial visual impact that fits perfectly into diverse garden settings, with the substantial size making it ideal for background plantings and prominent positions where its distinguished beauty and seasonal interest can be fully appreciated throughout the year.
Flowering and Berry Performance
Flowers are lavender and bloom in July, followed by the spectacular berry display that continues reliably through winter. Small lilac flowers encase this medium sized deciduous shrub during the summer, creating modest but attractive early season interest before the main attraction begins. The individual berry clusters develop with contemporary formation, allowing gardeners to appreciate the perfect metallic-purple colour sophistication and structural beauty, whilst the generous cluster size ensures impressive presence for extended periods throughout the substantial plant size. The vigorous fruiting nature with excellent persistence characteristics ensures magnificent displays throughout the season, with the ongoing vibrant berries providing persistent focal points that enhance garden spaces with their distinctive colour palette and winter structure.
Growing Conditions
'Profusion' thrives in full sun to partial shade with moist, fertile, well-drained soil, requiring good drainage whilst maintaining consistent moisture for optimal performance and berry development. The callicarpa adapts excellently to border cultivation and performs brilliantly in mixed borders, specimen plantings, and contemporary garden spaces where the metallic-purple berries can create maximum visual impact. For best results, plant in sunny to lightly shaded locations with good air circulation, incorporating well-rotted organic matter to support healthy growth and abundant berry production. The variety benefits from shelter from strong winds to protect the graceful arching branches, whilst the substantial size makes it suitable for diverse garden situations from mixed borders to specimen positions where its seasonal qualities and metallic-purple berry intensity can be celebrated.
Hardiness and Disease Resistance
'Profusion' demonstrates excellent resilience characteristics with reliable performance in UK growing conditions, maintaining healthy growth throughout the season with outstanding vigour in its substantial size. The variety shows good hardiness with reasonable cold tolerance, making it dependable for gardeners seeking reliable seasonal plantings and winter interest. The distinctive foliage remains attractive throughout the growing season with good disease resistance, making it an excellent choice for gardeners seeking dependable plantings with manageable maintenance requirements. The hardy nature ensures consistent performance across different growing conditions and seasonal changes, supporting reliable berry development and structural performance throughout the autumn and winter period.
Care and Maintenance
'Profusion' requires minimal maintenance to achieve optimal berry performance and structural development. Apply balanced shrub fertiliser in early spring, with regular watering during dry periods to support healthy growth and abundant berry production. The good disease resistance means this variety requires minimal intervention with standard care practices, making it ideal for gardeners seeking reliable plantings with distinguished seasonal impact. Light pruning in late winter or early spring maintains the attractive shape and promotes strong new growth for optimal flowering and berry performance, whilst avoiding heavy pruning which can reduce the following season's berry display.
Garden Applications
'Profusion' excels in mixed border displays, specimen plantings, and winter garden features where its seasonal beauty and substantial proportions can be fully appreciated. The metallic-purple berries make it ideal for autumn and winter garden schemes, eye-catching specimen features, and contemporary landscapes where distinctive seasonal colour and winter structure are essential. Perfect for mixed borders, specimen planting, winter gardens, and modern garden displays, this callicarpa provides outstanding cut branches that enhance floral arrangements with metallic-purple berries for special occasions and seasonal displays. The substantial growth and exceptional berry performance make it particularly suitable for creating stunning focal points in gardens and winter interest collections, whilst the manageable size and distinguished nature ensure it provides impressive presence where its unique berries create spectacular garden sophistication and vital winter structure.
Seasonal Interest
Throughout the growing year, 'Profusion' provides exceptional seasonal interest with multi-season displays and outstanding winter performance. Spring brings the emergence of fresh foliage with purplish young leaves and strong new vigorous growth, building anticipation for the summer flowering display. The summer brings lavender flowers in July, with leaves that are matte green with a purple tinge and turn gold before dropping in autumn to reveal bright purple berries. The magnificent metallic-purple berries from September through February provide months of distinctive colour that maintains its contemporary appeal throughout the winter season, creating consistent sophisticated impact and vital seasonal structure. The berries persist on stiff bare branches well into winter, providing perfect structural interest when most plants offer little, whilst the graceful arching framework provides attractive garden architecture year-round.
Wildlife Value
'Profusion' provides valuable habitat and food sources for birds during the autumn and winter months when natural food sources become scarce. The abundant berry clusters attract various bird species, creating wildlife activity in the garden during the quieter months. The summer flowers also provide nectar sources for beneficial insects, making this shrub valuable for year-round wildlife support. The substantial size and seasonal fruiting make it perfect for wildlife gardens and bird-friendly landscapes where impressive plants can support biodiversity whilst providing visual appeal and seasonal garden sophistication.
Border Cultivation
The upright growth with arching branches makes 'Profusion' excellently suited to border cultivation in various garden situations and planting schemes, thriving in moist, fertile, well-drained soils. The callicarpa responds well to regular feeding and consistent care where the vigorous growth can create maximum seasonal impact and structural beauty. Plant at spacing of approximately 200-250cm apart for optimal development and air circulation, incorporating quality organic matter and balanced fertiliser. Regular border care during the growing season ensures optimal berry coverage and healthy development, maximising the spectacular display and seasonal enhancement.
Winter Garden Integration
The excellent structural qualities and distinguished seasonal nature make 'Profusion' particularly valuable for gardeners who wish to integrate winter beauty into border displays and seasonal garden features. The substantial graceful growth, abundant metallic-purple berries with exceptional colour intensity, and attractive winter structure create outstanding garden displays that provide lasting seasonal enhancement throughout the quieter months. The reliable upright growth ensures impressive berry impact whilst maintaining perfect proportions, making it ideal for winter garden beauty and seasonal displays that provide sophisticated statements for contemporary garden areas with excellent structural performance.
Contemporary Appeal
'Profusion' represents award-winning horticultural excellence that has received both the RHS Award of Garden Merit, making it an excellent choice for gardeners seeking distinctive shrubs with proven performance and seasonal benefits. The metallic-purple berries offer exceptional visual distinction whilst maintaining excellent structural appeal and performance, making it particularly suitable for contemporary garden designs and modern border displays where sophisticated colour statements, seasonal interest, and reliable performance are important considerations.
Award-Winning Excellence
'Profusion' offers gardeners a distinguished variety that lives up to the 'Beautyberry' name with its desirable display of metallic pink berries that cling in dense clusters to bare branches between autumn and late winter. Recognised as one of the best ornamental fruiting shrubs, the variety's sophisticated appearance and dependable growth habit have made it popular among gardeners who appreciate shrubs that combine visual distinction with seasonal interest and suitability for contemporary applications and outdoor spaces that need both aesthetic sophistication and ecological function with outstanding winter presence.
Why Choose 'Profusion'?
Callicarpa 'Profusion' represents the perfect combination of seasonal beauty, distinctive berry elegance, and outstanding winter value. The abundant clusters of metallic-purple berries provide exceptional displays from September through February, whilst the substantial healthy growth and good disease resistance ensure dependable performance with manageable maintenance requirements. Whether grown for distinguished border displays, specimen garden features, winter interest collections, or simply for its unique beauty and seasonal role, this outstanding beautyberry offers exceptional value that combines contemporary appeal with reliable garden excellence, creating lasting memories and enduring beauty that celebrates seasonal sophistication and garden innovation with structural distinction that enhances any garden setting where elegance, reliability, winter interest, and horticultural excellence are appreciated alongside the spectacular sophistication of metallic-purple berry displays that transform the winter landscape.
Buying Shrubs from Jacksons Nurseries
At Jacksons Nurseries we sell a variety of shrubs both evergreen and deciduous with a variety of flowering times throughout the year. At certain times of the year our shrubs you buy from us may not look like the images shown on our website when deciduous leaves have fallen, the shrub has finished flowering or has been trimmed back.
Some leaves on evergreen shrubs can be damaged in winter by frost or harsh winds but in spring new leaves will readily replace those damaged. This is quite normal on many evergreen varieties and is preferable to plants grown with excessive protection that show cold shock once planted out and establish less satisfactory initially.
Availability: Stock availability figures are provided as a guide only. There is a delay between orders being placed and the plants being gathered by our pulling team. During this time it may be possible for a member of the public to purchase these plants from our Garden Centre, while this is rare it is a possibility and we will notify you of any problems as soon as possible. This figure may also include plants that have not yet be flagged as unsaleable.
Pre-order: Pre-order times are given as a guide only and may vary dependent on the growing season. Orders containing Pre-ordered products will be shipped as a single order when all items become available. Large orders may be part shipped, please contact us on 01782 502741 or email sales@jacksonsnurseries.co.uk.
* Please Note: Shrubs in 20 litre pots and above might require a pallet delivery starting at £79.99 per pallet. Depending on the exact pot size and height it may be possible to get approximately 5 plants per pallet at no extra cost. The maximum height we can dispatch on a pallet is 2.0m, this includes the height of the pallet and pot.
Shrubs are deciduous or evergreen woody plants, and often provide fragrant flowers, berries and foliage. They are good for structural framework, and they can provide a wonderful shelter and food source for wildlife.
Planting and Conditions
Container grown shrubs can be grown at any time of year. It is a little known fact that shrubs planted in the autumn and winter will be easier to look after than those planted in the spring and summer, because they will have time to establish and become hardy in the cooler months.
Plant the shrub at the same depth as it was in its original pot. Planting too deeply can result in root and stem rot.
One of the biggest causes of death in new shrubs is drought stress, so keep it well watered until it’s established.
Make sure you loosen the soil prior to planting. Most shrubs are tolerant of most soil types as long as it is fairly well draining.
Most shrubs will grow happily in containers, but they will be much more demanding on feeding and watering than shrubs in the ground would be. They will also need potting on every couple of years so that they don’t suffocate or become stunted in their pot.
Aftercare and Pruning
Once established, shrubs generally do not require much water. However, at first they need careful, frequent watering and should not be left to dry out.
Shrubs in the ground are generally not demanding and in most cases, annual feeding with general purpose fertilizer will suffice. Shrubs in containers may need more feeding; usually from early spring until late summer.
Shrubs also benefit from mulching in order to supress weeds, conserve moisture and provide vital nutrients. Mulch also greatly improves soil conditions. Shrubs can be mulched in late winter, after fertiliser has been applied, but it can be mulched through autumn to late spring as long as the ground is damp.
All shrubs benefit from dead-heading once spent flowers become apparent. Rhododendrons and Lilac especially benefit from the removal of dead flowers.
Some shrubs may show signs of reverted growth or ‘sporting’. This is where random shoots of different leaves associated with the plant’s parentage begin to appear. Most commonly this is where plants with variegated leaves sprout pure green growths instead of variegated ones.
To control reversion, remove reverted shoots promptly to discourage them. Reverted shoots are usually much more vigorous than the variegated ones, and thus should be completely pruned out and cut back into wood containing variegated foliage.
Potential Issues
Although shrubs are usually very robust garden plants, they can sometimes start to decline with no apparent or obvious reason.
This will start with browning leaves, which could indicate plant stress due to lack of water or waterlogging, an establishment failure or, in the worst case scenario, honey fungus. Another cause of leaf browning is a high salt content in the soil. This could be a natural occurrence, especially if you live near the ocean, or it could be from over fertilisation.
To remedy a high salt content, cut back on fertiliser and step up your watering regime for the next few weeks. If you live by the ocean, this will be harder to remedy—but stepping up your watering will help to wash some of the salt away all the same.
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