Echinacea 'Crazy White'
Echinacea ‘Crazy White’ is a compact and free-flowering coneflower, known for its bright white daisy-like blooms, prominent central cones, and excellent garden performance. Easy to grow and long-lasting, this hardy perennial is a brilliant choice for adding summer cheer and pollinator value to borders, containers, and wildlife-friendly gardens.
At a Glance
Type: Herbaceous perennial
Common Name: Coneflower
Flower Colour: White with golden central cone
Height: 80cm (2.5ft)
Spread: 35cm (1.1ft)
Flowering Time: July to September
Hardiness: Hardy in the UK down to temperatures of -15 to -10 degrees Celcius (RHS hardiness rating H5)
Position: Full sun
Soil: Fertile, well-drained soil; drought tolerant once established
Clean White Blooms with a Bold Centre
‘Crazy White’ features large, showy flowers with pure white petals radiating from a domed, golden-orange cone. The striking contrast between petal and centre adds depth and interest to borders, while the strong flower stems hold blooms upright with minimal support. These flowers are long-lasting and make excellent additions to cut flower arrangements.
Compact and Well-Behaved
Unlike taller Echinacea varieties, ‘Crazy White’ has a compact, clump-forming habit that fits neatly into smaller spaces, front-of-border plantings, and pots. It’s perfect for those looking to add bold summer flowers without overwhelming nearby plants.
Attracts Bees and Butterflies
A favourite of bees, butterflies, and other pollinators, Echinacea ‘Crazy White’ provides valuable nectar throughout the height of summer. Its open, accessible blooms make it a reliable resource for wildlife and a great choice for pollinator-friendly planting schemes.
Drought Tolerant and Easy to Grow
Once established, ‘Crazy White’ is highly drought tolerant and thrives in sunny positions with well-drained soil. It copes well with hot, dry conditions and is remarkably low-maintenance, making it ideal for gardeners who want reliable results with little fuss.
Growing Tips
Watering: Water regularly during establishment. Once settled, only water in prolonged dry periods.
Feeding: Apply a balanced fertiliser in spring to support growth and flowering.
Pruning: Deadhead spent blooms to encourage fresh flowers and extend the display. Cut back stems in late autumn or leave seed heads for winter interest and birds.
Dividing: Divide clumps every 3–4 years in early spring to rejuvenate and maintain vigour.
Positioning: Plant in full sun with good drainage. Avoid heavy, poorly drained soils.
Fully Hardy and Winter Resilient
Echinacea ‘Crazy White’ is fully hardy throughout the UK and will reliably return year after year. In winter, the dried seed heads add structural interest and provide food for birds, giving it year-round garden value.
Perfect Companions
Pair Echinacea ‘Crazy White’ with:
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Salvia ‘Caradonna’ – for rich purple contrast
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Rudbeckia fulgida ‘Goldsturm’ – for a sunny, wildlife-friendly border
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Lavandula angustifolia – to echo drought tolerance and fragrance
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Stachys byzantina – for soft, silvery foliage contrast
Why Choose Echinacea ‘Crazy White’?
‘Crazy White’ is a tough, compact, and beautifully bright coneflower that delivers high impact with minimal effort. With its long flowering season, pollinator value, and elegant white blooms, it's a versatile plant that earns its place in both modern and traditional garden designs.
Plant Echinacea ‘Crazy White’ for bold white flowers, wildlife appeal, and easy-going summer beauty in beds, borders, or containers.
Buying Perennials from Jacksons Nurseries
At Jacksons Nurseries we lightly trim back our perennials after flowering and trim them back at the end of the season to ensure that the plants remain neat and tidy whilst in the pot. The more tender the plant the less we cut back to help protect exposed stems from winter frost. Depending on the plant variety we will then prune back further in spring once the risk of the more severe frosts is over.
As a result, depending on the time of year you buy perennials, they may not look like images showing their ‘prime time’ in flower and looking at their best.
From late autumn onwards and dependent on variety, there may be very little visible above the soil except for a few cut back dormant leaves or stems. It is perfectly normal for dormant plants to look like this from autumn onwards, they will however burst back into life in spring.
Availability: Stock availability figures are provided as a guide only. There is a delay between orders being placed and the plants being gathered by our pulling team. During this time it may be possible for a member of the public to purchase these plants from our Garden Centre, while this is rare it is a possibility and we will notify you of any problems as soon as possible. This figure may also include plants that have not yet be flagged as unsaleable.
Pre-order: Pre-order times are given as a guide only and may vary dependent on the growing season. Orders containing Pre-ordered products will be shipped as a single order when all items become available. Large orders may be part shipped, please contact us on 01782 502741 or email sales@jacksonsnurseries.co.uk.
Perennials are described and classified differently by different gardeners but all would agree that they are plants that come into flower every year from early spring to late summer, the exact time dependent on variety and most die back to ground level in autumn and winter.
As for all plants, soil preparation is time well spent. Dig over the area to be planted ensuring that the ground is free draining. If not then you may wish to either consider planting in a different spot or raising the level of the planting area by adding additional topsoil, well rotted garden compost and/or well rotted manure. Add ‘Fish, Blood and Bone’ fertiliser or a high potash fertiliser to encourage good root growth and development.
It’s always a good idea to plant a few of the same plant together, we recommend planting in 3’s or 5’s to provide a bold effect but allowing them plenty of room to develop.
Always check eventual plant heights when planning borders to ensure that the taller plants are at the back (or at the centre of an island bed) followed by the medium and then smaller low growing plants.
Remember to deadhead perennials after flowering, trim back lightly in autumn as required to tidy the border and if necessary trim again in spring once the risk of heavy frost has passed.
If perennials get too big, start to flower less and less or if it seems to be dying off from the centre, consider dividing the plant but always check that the particular variety is happy to be divided and that you divide at the right time of year for the plant.
By using this simple guide and a little time, perennials can make an absolutely spectacular difference to your garden.