(1) ‘Excellent’ on Trustpilot – buy with confidence from the only online Christmas tree retailer rated ‘Excellent’ 4.9* on Trustpilot. We’ve been a trusted supplier of Christmas trees online for over 25 years.
(2) Premium quality, freshly cut trees – UK grown trees cut from our own fields. All trees are nurtured by our expert team to ensure the highest quality growing standards.

(3) Best Prices, Guaranteed – we’ve already price checked all of our trees against competitors so you don’t have to. If you find a tree of the same type and AAA grade elsewhere, we’ll beat it by 10%.

(4) Choose a Delivery Window to Suit you – we provide a 2 day delivery window for your convenience. Most other online suppliers can only indicate the week of your delivery. We won’t have you waiting at home day after day.

(5) Christmas Tree Care – we include free Christmas tree care instructions with all trees we supply. There is also a raft of useful Christmas tree advice information available on the Christmas tree FAQs section of our website.

(6) Environmentally Friendly – we plant Christmas trees as ‘draw trees’ with native trees in between the Christmas trees as we plant. As the Christmas trees are harvested, we leave the native species on some parts of the Christmas tree growing area to develop into native English woodland.

The Fraser Fir (Abies fraseri) is widely regarded as the "Rolls Royce of Christmas Trees" and is often considered the gold standard among evergreen varieties. Native to the Appalachian Mountains of North Carolina, Tennessee, and Virginia, this premium tree has earned its reputation through exceptional needle retention, perfect symmetry, and outstanding ornament-holding capability. It's the preferred choice for many global heads of state (including the White House) and countless families seeking the ultimate holiday centrepiece.
Exceptional Needle Retention
Fraser Firs are well-renowned for their superior needle-holding ability, often retaining their needles for 4-5 weeks or longer when properly cared for. This makes them virtually maintenance-free compared to other Christmas tree varieties, with minimal needle drop throughout the holiday season.
Perfect Natural Shape
Form: Develops a classic Christmas tree silhouette with naturally symmetrical, pyramid shape
Branch Structure: Dense, sturdy branches arranged in perfect tiers from bottom to top
Spacing: Ideal branch spacing that showcases ornaments beautifully without overcrowding
Trunk: Straight, strong central trunk that supports the tree's weight excellently
Distinctive Needle Characteristics
Appearance: Short, flat needles with a rich dark green colour on top and a silvery hue on the undersides
Texture: Soft, flexible needles that won't prick fingers during decorating
Arrangement: Needles curve upward, creating a full, lush appearance that fills gaps between branches
Durability: Needles remain flexible and attached even when dry
Fragrance Profile
Fraser Firs offer a delightful, classic Christmas tree scent that's pleasant without being overpowering. The fragrance is:
Clean and fresh with subtle citrus undertones
Mild enough for scent-sensitive individuals
Evokes traditional holiday atmosphere
Maintains consistent aroma throughout the season
Size Options
Our size recommendations for Fraser Fir trees are as follows:
Small Sized: 4-5 feet (120-150cm) - Ideal for smaller living spaces
Small to Medium Sized: 5-6 feet (150-175cm) - Our second most popular tree size, suitable for most homes
Medium to Large Sized: 6-7 feet (175-200cm) - Our best selling Fraser Fir and most popular size for family homes
Large: 7-8 feet (200-225cm) - Suitable for larger rooms with high ceilings
Superior Ornament Support
Fraser Firs excel at holding decorations due to their:
Strong Branches: Robust branches that won't bend under the weight of ornaments
Upward-Angled Needles: Natural needle positioning that helps secure ornament hooks
Dense Foliage: Full branch coverage that provides numerous hanging points
Structural Integrity: Maintains shape and strength throughout the season
Lighting Compatibility
The tree's branch structure and needle arrangement make it perfect for:
Traditional string lights that nestle naturally between branches
LED light displays that showcase the silvery needle undersides
Larger ornamental bulbs that require stable support
Heavy garlands and tinsel that need strong branch foundations
Initial Preparation
Fresh Cut: When your tree has been delivered, make a fresh horizontal cut about 3cm (1 inch) from the bottom of the trunk. This will help improve water absorption as the sap will previously have hardened at the base of the trunk.
Place in a Bucket of Water for 4 Hours: Immediate after cutting an inch off the base, place in a large bucket of water for 4 hours.
Stand Selection: Use a sturdy stand that holds at least 4 litres of water
Trunk Fitting: Ensure trunk fits securely without forcing or excessive shaving
Daily Maintenance
Water Monitoring: Check water level daily and maintain constant supply
Initial Consumption: Expect higher water usage (up to 4 litres daily) for first week
Positioning: Keep away from heat sources including radiators, fireplaces, and sunny windows
Room Temperature: Maintain cooler room temperatures when possible to extend freshness
Family-Friendly Features
Safe Handling: Soft needles won't scratch or poke during decorating
Child-Safe: Non-toxic and safe around curious children and pets
Easy Cleanup: Minimal needle drop means less hoovering required
Allergy-Friendly: Lower pollen production compared to other evergreen varieties
Premium Quality Indicators
Symmetrical Growth: Naturally develops perfect Christmas tree shape
Colour Consistency: Uniform green colouring without brown or yellow patches
Needle Flexibility: Fresh needles bend without breaking when gently handled
Branch Resilience: Branches spring back when gently bent
Fraser Firs are:
Sustainably Grown: Cultivated on our fields using responsible forestry practices
Carbon Neutral: Trees absorb CO₂ during growth, offsetting transportation emissions
Biodegradable: Completely recyclable through local council collection schemes
The Fraser Fir's reputation as the premier Christmas tree stems from its unique combination of:
Longevity: Stays fresh longer than virtually any other variety
Beauty: Classic Christmas tree appearance with superior fullness
Practicality: Easy to decorate, maintain, and clean up after
Reliability: Consistent quality and characteristics year after year
Prestige: Chosen for high-profile displays including the White House
First-time Christmas tree buyers seeking a reliable, low-maintenance option
Families with extensive ornament collections requiring superior branch strength
Those prioritising longevity who want their tree to last the entire holiday season
Households with allergies or sensitivities preferring mild fragrance and minimal mess
Anyone seeking premium quality who wants the finest Christmas tree experience
Cut Christmas Trees
Potted Christmas Trees