Rose 'Velvet Fragrance' - Hybrid Tea Rose
An award-winning intensely fragrant hybrid tea rose producing abundant large blooms in stunning deep velvety crimson with exceptional fragrance, complemented by attractive dark green foliage, vigorous upright growth, and excellent repeat flowering performance, making it perfect for fragrance gardens, cutting gardens, and sophisticated display areas.
Headlines
- Plant Type: Hardy deciduous hybrid tea rose
- Eventual Height: 150cm
- Eventual Spread: 90cm
- Flowering Period: Late spring through early winter
- Flower Colour: Deep velvety crimson red
- Hardiness: Hardy in the UK down to temperatures of -20 to -15 degrees Celcius (RHS hardiness rating H6)
- Growth Habit: Strong, rather lanky, upright growth
- Flower Type: Large high-centred blooms 4.5 inches (11.5cm) with 24+ petals
- Fragrance: Exceptionally strong, delicious, almost overwhelming fragrance
Overview
Rose 'Velvet Fragrance' stands as one of the most spectacular garden performers, producing abundant magnificent blooms that showcase extraordinary deep velvety crimson colouring with exceptional fragrance intensity. This outstanding variety creates memorable garden displays with its large beautifully shaped flowers that display perfect hybrid tea form, where each bloom features incredible deep crimson red tones with velvety texture that creates stunning sophisticated effects throughout the extended flowering season. The distinctive fairytale-like appearance makes this rose particularly outstanding among garden plantings, representing romance and garden elegance. The flowers are produced continually from late spring through early winter, with this remarkable variety bred by Fryer in 1984 offering exceptional fragrance that is possibly the most fragrant of all deep red roses. The sensational almost overpowering fragrance complements the extraordinary visual appeal, creating outstanding garden experiences that enhance both traditional garden settings and contemporary landscape designs with exceptional aromatic intensity and reliable performance.
Key Features
The outstanding appeal of 'Velvet Fragrance' lies in its abundant large blooms that showcase perfect hybrid tea form with exceptional fragrance and substantial garden presence. Each flower displays classic high-centred formation with 24+ petals featuring deep velvety crimson red colouring that holds well, creating blooms of remarkable visual beauty and romantic appeal. The extraordinary colour intensity combined with velvety texture provides distinctive displays that maintain their depth throughout the flowering season, creating dynamic colour impact that symbolises romance and garden sophistication. The flowers open from tight pointed deep red buds into full and voluptuous roses with petals like heavy damask, with each rose maintaining unwavering deep crimson red colour. The exceptionally strong delicious fragrance complements the spectacular visual impact, creating memorable garden experiences that enhance both cutting garden applications and everyday garden enjoyment with unparalleled aromatic appeal.
Growth Characteristics
The strong upright stems provide excellent support for the abundant large flower displays, making this variety particularly valuable for cutting and garden applications where stem strength and flower presentation are crucial. The attractive dark green foliage with coppery overtones is produced abundantly throughout the growing season, creating an exceptionally attractive backdrop that perfectly complements the deep velvety crimson bloom colours whilst maintaining excellent appearance and vigour. The vigorous growth with strong rather lanky habit ensures reliable flowering whilst creating substantial garden impact that fits well into diverse garden settings, with the moderate to tall size making it suitable for established gardens and prominent focal points where its exceptional fragrance and colour intensity can be fully appreciated.
Flowering Performance
From late spring through to early winter, 'Velvet Fragrance' delivers exceptional flowering displays with excellent repeat flowering that continues reliably throughout the extended growing season. The plant produces abundant spectacular large blooms with good continuity of superbly fragranced flowers right through the season, creating substantial visual and aromatic impact with outstanding performance that ensures ongoing garden beauty. The individual blooms develop with classic hybrid tea form, allowing gardeners to appreciate the perfect deep velvety crimson colour and exceptional fragrance, whilst the elegant high-centred shape ensures each flower maintains its beautiful appearance and colour intensity for extended periods. The continuous flowering nature ensures spectacular displays throughout the season, with the ongoing deep red blooms providing persistent focal points that enhance garden spaces with their distinctive velvety texture and overwhelming fragrance.
Growing Conditions
'Velvet Fragrance' thrives in full sun with fertile, well-amended, moist but well-drained soil, requiring good drainage whilst maintaining consistent moisture for optimal performance and colour development. The rose adapts well to all types of soils and responds excellently to an open, bright aspect where the stunning deep velvety crimson colours and exceptional fragrance can be fully appreciated. For best results, plant in sunny positions with good air circulation, incorporating well-rotted organic matter to support the vigorous flowering and outstanding foliage development. The variety benefits from regular feeding and responds well to standard rose care practices, whilst the moderate to tall size makes it suitable for diverse garden situations from beds and borders to fragrance gardens where its award-winning qualities and exceptional aromatic intensity can be celebrated.
Hardiness and Disease Resistance
'Velvet Fragrance' demonstrates excellent hardiness characteristics with outstanding disease resistance in UK growing conditions, maintaining healthy growth throughout the season with superior natural resistance to common rose ailments. The variety shows muscular strength and ability to withstand common rose afflictions, making it highly reliable for gardeners seeking dependable fragrant plantings with minimal intervention. The attractive dark green foliage with coppery overtones remains vigorous with excellent disease resistance, making it an outstanding choice for gardeners seeking reliable award-winning plantings with manageable maintenance requirements. The hardy nature ensures consistent performance across different growing conditions and seasonal changes, supporting reliable colour development and flowering performance throughout the growing season.
Care and Maintenance
'Velvet Fragrance' requires standard hybrid tea rose maintenance to achieve optimal flowering performance and fragrance intensity, though its excellent disease resistance makes care significantly easier than many varieties. Apply balanced rose fertiliser in early spring and again in early summer, with regular deep watering during dry periods to support the vigorous growth and abundant flower production. The excellent disease resistance means this variety requires minimal intervention beyond standard care practices, making it particularly suitable for gardeners seeking reliable fragrant plantings with reduced maintenance. Regular deadheading after flowering maintains the spectacular display and encourages continued blooming throughout the season, whilst annual pruning in late winter maintains the vigorous upright shape and promotes strong new growth for optimal flowering performance and fragrance development.
Garden Applications
'Velvet Fragrance' excels in fragrance gardens and sophisticated garden features where its exceptional aromatic intensity and award-winning significance can be fully appreciated. The deep velvety crimson colour combined with overwhelming fragrance makes it ideal for romantic gardens, fragrant displays, and elegant landscapes where aromatic impact and dependable performance are essential. Perfect for beds and borders, this rose provides outstanding cut flowers with strong stems and excellent vase life that enhance floral arrangements with deep velvety crimson colour and exceptional fragrance for special occasions and romantic displays. The vigorous growth and abundant flowering make it particularly suitable for creating fragrant focal points in established gardens, whilst the moderate to tall size ensures it provides impressive presence in diverse garden settings where its exceptional aromatic qualities create maximum romantic impact.
Container Growing
The vigorous upright growth makes 'Velvet Fragrance' well-suited to container cultivation in large containers for patios, terraces, and fragrant displays. The rose thrives in substantial containers where its deep velvety crimson bloom colours and exceptional fragrance can create romantic focal points and aromatic displays, making it perfect for outdoor living areas and contemporary presentations where fragrant colour enhances the garden experience. Choose containers at least 50cm wide and deep with excellent drainage, using high-quality multipurpose compost enriched with slow-release fertiliser. Container-grown specimens require more frequent watering and feeding than ground-planted roses, but the exceptional fragrance, award-winning qualities, and romantic displays make this worthwhile for special aromatic plantings and fragrant garden celebrations.
Seasonal Interest
Throughout the growing season, 'Velvet Fragrance' provides exceptional seasonal interest with continuous deep velvety crimson colour and outstanding fragrance performance. Spring brings the emergence of attractive dark green foliage with coppery overtones and the first tight pointed deep red buds, building anticipation for the main fragrant flowering display. The spectacular deep velvety crimson blooms from late spring through early winter provide months of romantic colour combined with overwhelming fragrance that maintains intensity throughout the season, creating consistent aromatic impact. The attractive dark foliage remains healthy throughout the season with excellent disease resistance, providing perfect backdrop for the romantic flower displays, whilst the vigorous upright branching structure provides attractive architectural interest during dormant periods.
Fragrance Profile
'Velvet Fragrance' features exceptionally strong delicious fragrance that is sensational and almost overwhelming, possibly making it the most fragrant of all deep red roses. The powerful aromatic intensity adds exceptional appeal to outdoor spaces whilst making this rose particularly valuable for fragrance gardens where both visual sophistication and extraordinary aromatic interest are desired for romantic occasions. The overwhelming fragrance enhances garden atmosphere and makes this variety essential for areas where scent is the primary consideration, particularly during evening garden enjoyment when the powerful perfume creates lasting romantic impressions and transforms the entire garden experience.
Companion Planting
The deep velvety crimson colouring of 'Velvet Fragrance' provides excellent opportunities for companion planting with complementary garden plants and romantic colour schemes. The deep crimson tones work beautifully with purple and blue flowers for romantic contrast that highlights both the aromatic qualities and garden sophistication, whilst silver and grey foliage plants complement the deep tones effectively. White and cream flowers provide harmonious displays that allow the velvety crimson hues to shine, whilst the overwhelming fragrance makes it suitable for planting with other aromatic plants that enhance the garden's romantic atmosphere, though care should be taken not to overwhelm more subtle fragrances.
Award-Winning Heritage
One of the most valued features of 'Velvet Fragrance' is its exceptional award-winning heritage, with prestigious awards including Edland FA 1987 and Baden-Baden 1990, representing outstanding achievements in fragrant rose breeding. This exceptional variety bred by Fryer in 1984 as a cross between 'Deep Secret' and 'Fragrant Cloud' symbolises excellence in aromatic development and garden distinction. The award-winning significance combined with exceptional garden performance and extraordinary fragrance makes it particularly appealing to gardeners seeking roses with both meaningful recognition and practical excellence for romantic garden themes and aromatic landscape applications where heritage and fragrance quality are paramount.
Cut Flower Excellence
The excellent cut flower qualities make 'Velvet Fragrance' particularly valuable for gardeners who wish to bring romantic beauty indoors for special occasions and aromatic arrangements. The strong stems, abundant large beautifully shaped blooms with deep velvety crimson colouring, and exceptional fragrance create outstanding floral displays that provide lasting indoor enjoyment whilst filling spaces with overwhelming aromatic intensity. The continuous flowering ensures plenty of blooms for cutting whilst maintaining garden displays, making it ideal for both garden beauty and exceptional romantic arrangements that provide aromatic statements for indoor spaces and special celebrations with excellent vase life and extraordinary fragrance that transforms any room.
Exhibition and Show Potential
The spectacular high-centred blooms and perfect hybrid tea form make 'Velvet Fragrance' an excellent choice for exhibition purposes and flower shows where exceptional fragrance and award-winning heritage create memorable displays. The large beautifully shaped 4.5-inch blooms with their deep velvety crimson colouring provide consistent show-quality flowers that demonstrate outstanding achievements in fragrant rose breeding, making this variety particularly valuable for competitive gardening and horticultural exhibitions where aromatic qualities and exceptional fragrance intensity contribute to judging success and create unforgettable aromatic experiences.
Fragrance Excellence and Romance
'Velvet Fragrance' carries special significance as possibly the most fragrant of all deep red roses, making it particularly valuable for gardeners seeking maximum aromatic impact and romantic displays. The archetypal fairytale rose appearance combined with overwhelming fragrance makes it suitable for gardens that require exceptional romantic seasonal impact, whilst the reliable performance ensures lasting beauty that continues to provide aromatic displays throughout the growing season with fragrance intensity that creates garden romance and transforms outdoor spaces into aromatic sanctuaries.
Why Choose 'Velvet Fragrance'?
Rose 'Velvet Fragrance' represents the perfect combination of award-winning excellence, romantic beauty, and extraordinary fragrance. The abundant large blooms in spectacular deep velvety crimson with their overwhelming fragrance provide exceptional displays from late spring through early winter, whilst the vigorous growth, excellent disease resistance, and superior aromatic qualities ensure dependable performance with minimal maintenance. Whether grown for fragrance gardens, romantic displays, cutting gardens, or simply for its exceptional beauty, award-winning heritage, and extraordinary fragrance, this outstanding hybrid tea rose offers distinctive value that combines meaningful aromatic recognition with reliable garden excellence, creating lasting memories and enduring beauty that celebrates romance and garden distinction with fragrance intensity and colour depth that enhances any garden setting where aromatic excellence, romantic appeal, and award-winning fragrance quality are appreciated above all other considerations.
Reasons to Buy Roses from Jacksons Nurseries
(1) ‘Excellent’ on Trustpilot
Buy with confidence from the only online rose grower rated ‘Excellent’ 4.9* on Trustpilot. We have been a trusted supplier of roses for 3 generations. We take pride in growing our own roses in the field before potting them up, allowing for meticulous quality control to sale.
(2) Best Prices Guaranteed – Direct from the Grower
Save £££s by buying direct from a grower you can trust. We’ve already price checked all of our roses against competitors so you don’t have to. We are so confident we offer the best value, if you find a rose of the same type and grade elsewhere, we’ll beat it by 10%.
(3) 12 Month Plants Guarantee
We offer a 12 month guarantee on every plant that you buy from us that we have classified as Fully Hardy. If a plant you've bought from us fails in the first year, we will either replace it or refund you. See our satisfaction guarantee page for more details and conditions.
(4) Third generation family-owned nursery specialising in roses
Jackson’s Nurseries is a 3rd generation family owned business which has been growing roses for over 60 years. Roses have always been our specialty, as you can see from the colourful array of blooms in the background to the old family photo below. Today, we offer over 200 different varieties of floribundas, hybrid teas, patio, shrub and David Austin roses. Our roses are initially grown in the field before being potted up for website dispatch.
(5) Grown at altitude to produce strong, healthy plants
Our North Staffordshire nursery is situated at 250 metres above sea level, producing strong, hardy plants that will thrive in your garden. Our nursery sits on clay, so you can be sure our roses can handle heavy soil too.
(6) Help & Advice and Aftercare
We are help to help you with any help and advice you need in choosing, planting and growing your roses before, during and after your purchase from us. The help and advice section of our website has extensive information, see below some examples of articles you may find useful:
- Different types of roses and what they each mean
- Guide to climbing roses
- Guide to floribunda roses
- Guide to hybrid tea roses
- How to plant a climbing rose
- How to grow hybrid tea roses
How our roses are supplied through the seasons
All our roses are cultivated in an open field and are carefully dug up when the weather is optimal, typically in October or November. While other nurseries supply roses bare root, once our field-grown roses have been potted up we supply them freshly potted. This better protects the roots and helps keep them moist in transit, ensuring your roses arrive as healthy as when they left our nursery. So don’t be alarmed if the compost comes away from the roots when you remove them from the pot.
The roses can remain in their pots over the winter, as long as they are properly watered and fed, but it's best to plant them out as soon as possible. If you do plant them straight away make sure the planting mix is prepared first, hold the root close to the top of the hole as you tip the pot upside down and try to keep as much compost as possible from falling away. They will already be pruned, so no additional pruning is needed except for trimming any dead tips. Regular pruning can start in late winter, the year after planting.
Rose Types
Hybrid Tea Roses (HT)
Hybrid Tea roses are probably the most popular group of roses, available in both bush and standard form they have long flower stems and shapely blooms. Blooms are typically medium to large in size, with many petals which form a distinct central cone.
Floribunda Roses (FL)
Floribunda roses bears its flowers in clusters or trusses, with several blooms open at time in each truss. A popular choice the Floribunda rose group is unrivalled for colour, reliability and longevity as a bedding display however the flower form in generally inferior to the Hybrid Tea.
Patio Roses (PATIO)
Patio roses were introduced in the 1980’s and the group now contains several popular varieties. Generally low-growing roses that were once grouped with the Floribuna group but have now been put in their own group of compact versions. Usually growing about 50cm high they make excellent plants for patio containers or at the front of borders.
Climbing Roses (CLM)
Climbing roses as the name suggests are the perfect choice for covering a wall or screen. Often grouped together with Ramblers, Climbers tend to have stiffer stems, larger flowers but smaller trusses than Ramblers.
Rambling Roses (RAM)
Rambling roses are often grouped with Climbing Roses but the ramblers tend to have a more pliable stems that can be used to run along the soil to use as groundcover or can be used to make weeping standards.
Miniature Roses (MINI)
Miniature roses have increased in popularity in recent years due to their versatility, even grown indoors as temporary pot plants that grow to a maximum height of 40cm. An ideal choice for planting in tubs, edging beds and rockeries.
English Roses (ENG)
Often referred to as Austin or David Austin Roses, English roses are hybrids of old English roses and more modern varieties bread by David Austin to provide the best of both, mixing old rose shapes and scents with more modern colour range, compact habits and repeat flowering.
Planting Advice
Roses like a generous root space, so dig a deep hole approximately twice as wide as the current root system, preferably adding composted organic matter to the soil. Never plant into frozen soil – in winter, await a frost-free period. Carefully remove the pot and gently tease the roots apart to spread them around the hole. Position the plant so that the ‘bud point’ (the place where the shoots emerge from, where the cultivated rose was grafted onto the rootstock) is at soil level. Replace the soil, firming it down gently, then water copiously. Ideally, a general purpose fertiliser should be applied to the surrounding soil as a top dressing. We also highly recommend the use of Rose Rootgrow, which provides a friendly fungus that prevents ‘rose replant syndrome’.
Buying our Roses
Pot Size
Most of our roses are supplied in a 4 litre pot although this may vary slightly depending on rose variety. If the size of pot differes significatly from 4 litres then we will make this clear somewhere on the product page.
Seasonality
Our roses are grown outdoors and as such are subject to seasonal changes. As we sell potted stock throughout the year your rose may not arrive and look like you expect it to. If you are uncertain how your rose will arrive (especially if buying for a gift) then we suggest you contact us prior to making a purchase.
Freshly Potted
Each year a new batch of roses is potted up ready for the following season. Once potted (usually November/December time) they go on sale as 'Freshly Potted'. If you purchase a freshly potted rose and plant it soon after you will find that when removing the rose from the pot there will be a lot of loose soil as the roots will not have had time to grow and bind the compost.
Pruned/Cut Back
In autumn the majority of our roses have finished flowering and begin to look untidy, at this point we prune them quite hard in preparation for the following season. We continue to sell roses throughout the year, when a rose has been pruned in such a way we will identify it has being so. If you are not sure what to expect then please ask prior to making a purchase. Some garden centres/supermarkets sell stock that has been grown abroad or in poly-tunnels so they look 'picture perfect' out of season, while this is ideal for a gift they are short lived once planted.
Aftercare
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